MOOGOO – Moothpaste (HydroxyApatite)

Why do regular toothpastes still contain ingredients that belong firmly in the era when asbestos was all the rage?

Good oral care needs more than just a minty, foamy paste with some Xylitol in it. It needs to contain ingredients that remineralise cracks and scratches before they become tooth decay, just the right abrasive index (RDA) to clean teeth without causing damage to the gums, correct pH and all sorts of other technical things. That’s why Moothpaste is the healthy way to take care of the smiles in your family!

• A natural toothpaste with a Fluoride-free alternative
• Calcium Hydroxyapatite (HA) is a remineralising Fluoride substitute
• Free from SLS, Saccharin, Glycerin, Titanium Dioxide and more
• Xylitol helps prevent bacteria and plaque from sticking to teeth
• Stevia Leaf Extract makes it taste nice – especially for kids!

Our Moothpaste is our fabulous formulation that took us years to develop after talking with both dental practitioners and our customers. Many people felt that a toothpaste without Fluoride was being irresponsible as Fluoride is needed to assist remineralisation. However, others told us they would never use, or give their children toothpaste that contained Fluoride. Our aim was to provide the benefits of Fluoride to those that prefer not to use this ingredient.

Fluoride is added to most toothpastes as it assists in the remineralisation of teeth. Basically, when scratches and cracks appear in your teeth, Fluoride helps fill these cracks in before bacteria can cause tooth decay. Think of it like filling in a crack in your drywall. But what most people don’t know is that there’re alternatives to Fluoride with strong clinical evidence to do the same job as Fluoride. They just cost a little more and can be tricky to formulate with, but we did it and we think it is worth the few cents more per brush. So instead of Calcium Fluoride, we’re using Calcium Hydroxyapatite.

We love how dedicated our customers are to researching ingredients. We wish everyone looked at their toothpaste in such detail.