Call our Helpline 9am-5pm, Monday - Saturday: 01603 613228 [email protected]

Welcome to the Natural Food Store

Our Story

From early beginnings with sacks of muesli alongside brain and nerve pills in little red miniature hat boxes to one of the country’s leading independent health food stores – discover our story here


we're here to help

Our team is made up of a wide variety of diverse individuals with one common theme – we all love to help people and we all want to help using natural approaches to health and wellbeing!

Different to the rest

The Natural Food Store is a unique health food shop based on Exchange Street in the centre of Norwich.

We pride ourselves on offering the best possible customer service combined with specialist advice from trained professionals

Visit Us

4 Exchange Street
Norwich, Norfolk, NR2 1AT
Monday–Saturday: 9am–5pm
01603 613228

Latest Posts

Phillippa’s top tips for a good night’s sleep

Phillippa’s top tips for a good night’s sleep

Getting a good night's sleep can be a battle. In store we have lots of fabulous products designed to help you sleep better but a great evening routine will also help to ensure that every night is a restful one too. Here our in store sleep advisor, Phillippa, tells us...

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Anyone online this week will have seen numerous posts telling us that it is #MentalHealthAwareness week. Yesterday, showed me just how much we need this reminder. A lovely lady was in store, asking advice for anxiety and sleep. She'd tried many things and knew what...

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Getting ready for Christmas

Getting ready for Christmas

Whenever we think about Christmas, one of the first things we usually think about is gifts and either what we'd like to give to someone or else receive ourselves. We are big believers in giving something worthwhile, be that an experience, something for your home or...

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About Us

The Natural Food Store is a unique health food store; based in Exchange Street, right in the heart of the historic Norman city of Norwich since 1977.

We are an independent family run business and our vision is simple – to offer natural approaches to great health for everyone.

Your experience with us matters – we want to make sure that we do our very best to find the right products for you, with a friendly approach where nothing is too much trouble! We pride ourselves on offering the best possible customer service alongside expert advice from our professionally trained team in all areas of natural medicine.

Our healthy living section is packed with informative articles to help you discover the world of benefits offered by natural remedies or visit our latest news to make sure you’re up to date with latest research and great new products. It will also keep you updated with the latest happenings within our store and will answer the questions everyone’s asking in store.

We want to keep you up to date with all our latest news – you can visit and like our Facebook page and follow us on Instagram and Twitter to make sure you never miss an exciting new development!

What Customers Are Saying

“Angela and the team are kind, thoughtful and very insightful in their knowledge and recommendations. I’ve personally been through a very difficult year with digestive issues and The Natural Food Store has been a significant part of my recovery. They don’t try to suggest loads of confusing options they simply recommend what is right for your needs and how to best ease any symptoms. Amazing team!”

Natasha M

“Not sure I’m truly qualified to comment, since I’ve only known the store for 15 years or so. I visit a lot of health stores on my travels and Norwich’s finest is genuinely one of the best; knowledge, service, product quality. It’s not the largest store and so doesn’t keep every brand but that makes them more selective. No faddy products to make a quick buck, just brilliant practitioner-level advice, which is what really counts!!”

Earle L

Call Us – 01603 613228