Call our Helpline 9am-5pm, Monday - Saturday: 01603 613228

    Welcome to the Natural Food Store

    Our Story

    From early beginnings with sacks of muesli alongside brain and nerve pills in little red miniature hat boxes to one of the country’s leading independent health food stores – discover our story here


    we're here to help

    Our team is made up of a wide variety of diverse individuals with one common theme – we all love to help people and we all want to help using natural approaches to health and wellbeing!

    Different to the rest

    The Natural Food Store is a unique health food shop based on Exchange Street in the centre of Norwich.

    We pride ourselves on offering the best possible customer service combined with specialist advice from trained professionals

    Visit Us

    4 Exchange Street
    Norwich, Norfolk, NR2 1AT
    Monday–Saturday: 9am–5pm
    01603 613228

    Multivitamins for Everyone

    High Potency
    Multi Vitamins,
    Multi Minerals
    and Amino Acids

    Optibac Probiotics

    No Nonsense
    Well Researched
    Simple to Use

    Vitamin D

    Our most popular range of Vitamin D
    Easy to take
    Daily oral spray
    Suitable for the whole family

    Pukka Night Time

    A natural herbal formula
    for a Peaceful Night
    Ashwagandha &
    Valerian Root

    Magnesium Citrate

    High Potency
    Highly Absorbable
    Vegan Suitable
    To aid Relaxation


    Fresh Herb Drops
    Organically Grown in Switzerland
    Made from the original A.Vogel seeds

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    Helping you during the COVID-19 Outbreak

    During the COVID-19 Pandemic, there are changes to the way in which our shop on Exchange Street operates to ensure the safety of our staff and customers. We are currently open 9am – 5pm Monday – Saturday. If we can help in any way, we will!

    We have moved the store fixtures so we can allow two customers into the shop at a time, please do bear with us, we endeavour to be as helpful and as speedy as we can be. If you’d like to call ahead and have your order ready for collection then please do call 01603 613228. Please remember that face coverings are required in all shops in England from July 24th 2020. We ask that you remember to bring a face covering with you when you visit us. If you forget, we have single use coverings available to purchase.


    Online shopping is still available 24/7 and we can also offer you the option of click and collect. If you’d rather chat to us first, you can still order from us by phone on 01603 613228 for delivery via Royal Mail First Class or collection in store.


    Please don’t worry if you can’t see what you want to order online – we are still putting products live whilst managing mail orders. Do just call and we’ll be able to give you a current availability update!

    Shop OnlineFind Out More

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    We’re here to help!

    We’re here to help!

    If you’ve popped in to see us over the last few days you may have realised that it’s been rather busy in store. We have lots of people asking us what they can do to stay well during the current outbreak of COVID-19, so we thought we’d post some useful advice here along with how to order should you need to stay home over the coming weeks.

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    About Us

    The Natural Food Store is a unique health food store; based in Exchange Street, right in the heart of the historic Norman city of Norwich since 1977.

    We are an independent family run business and our vision is simple – to offer natural approaches to great health for everyone.

    Your experience with us matters – we want to make sure that we do our very best to find the right products for you, with a friendly approach where nothing is too much trouble! We pride ourselves on offering the best possible customer service alongside expert advice from our professionally trained team in all areas of natural medicine.

    Our healthy living section is packed with informative articles to help you discover the world of benefits offered by natural remedies or visit our latest news to make sure you’re up to date with latest research and great new products. It will also keep you updated with the latest happenings within our store and will answer the questions everyone’s asking in store.

    We want to keep you up to date with all our latest news – you can visit and like our Facebook page and follow us on Instagram and Twitter to make sure you never miss an exciting new development!

    What Customers Are Saying

    “Angela and the team are kind, thoughtful and very insightful in their knowledge and recommendations. I’ve personally been through a very difficult year with digestive issues and The Natural Food Store has been a significant part of my recovery. They don’t try to suggest loads of confusing options they simply recommend what is right for your needs and how to best ease any symptoms. Amazing team!”

    Natasha M

    “Not sure I’m truly qualified to comment, since I’ve only known the store for 15 years or so. I visit a lot of health stores on my travels and Norwich’s finest is genuinely one of the best; knowledge, service, product quality. It’s not the largest store and so doesn’t keep every brand but that makes them more selective. No faddy products to make a quick buck, just brilliant practitioner-level advice, which is what really counts!!”

    Earle L

    Call Us – 01603 613228