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It seems like everyday there’s a new superfood or an amazing supplement that we can’t live without (as I write this, it’s all about Inulin in store today thanks to Angela Rippon on Thursday night!) but how do we know? What really is super, and why? Should we all rush to cram a ton of superfoods into our smoothies every morning?

So what’s the big deal? Well, we all know that different plants contain different nutrients in different amounts. Some plants are packed to the hilt with nutritional goodness and some are more protein or carbohydrate rich. Some are full of anti-inflammatory Omega-3 fatty acids, some are bursting with B-Vitamins. The key is to make sure you get a wide variety of great plant based foods everyday. And if you’re really good at starting the day with a juice or smoothie, then why not boost it with some extra super-duper goodness?

At the Natural Food Store we love all things naturally Super.

That’s why this month we’re all about the SuperHero SuperProducts in store. From Acidophilus to Zinc, Coconut Oil to Skin Food we’ll be looking at each team member’s favourites and finding out why they make our SuperHeroes list.